Hawita Flor - Meine Erde

Hawita redesigned their packaging

We presented the completely revised soil product line “HAWITA-Flor – Meine Erde for the 2011 season:

The new, elegantly designed all-round gardening soil product line ensures safe growth with high water storage, structural stability, remoistening and airflow.
These special qualities have been offered to the consumer for decades in a comprehensive soil product line available exclusively in trade stores. The new, elegantly designed packaging design communicates to the customer the special qualities of the HAWITA-Flor potting soils.
Together with a market research institute, a unique packaging was developed that reached the highest attention-getting value. The high recognition effect creates a fast brand association.
The clear motif and the illustrated side fold of the packaging ensure an optimal product selection for the consumer at the point of sale.
The variable impression given by the personalized logo of a gardening center in up to four colors gives trade stores the chance to distinguish themselves in the market and stand out from the masses.

In order to achieve the best possible sales of the merchandise, high-quality sales and information boards as well as a palette canopy are offered. The potting soil can therefore be presented in an open storage area in clean and dry condition. Supported by the clear and unmistakable labels of the HAWITA-Flor potting soils, the customer is influenced toward making a favorable decision.

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